Lay’s Launches New Limited-Edition G.O.A.T. Cheese Flavor Series Bags

After teasing the idea of special potato chip bags on social media last year, Lay’s is celebrating the “greatest of all time” with its own G.O.A.T. cheese flavors to kick off its annual global soccer campaign, as part of the brand’s continued premiere partnership with the UEFA Champions League.

The special limited-edition packaging series includes fan-favorite, distinct cheese…

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