Podcasters Are Buying Listeners Through Mobile-Game Ads

Podcasters are always hunting for new, flashy places to promote their shows, ranging from billboards to floats in parades to airplane banners. Some networks, though, have uncovered a less-glamorous, yet highly effective way to gain millions of bankable listeners: loading up mobile games with a particular kind of ad.

Each time a player taps on one of these fleeting in-game ads—and wi…

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